Junior State of America
The mission of the Junior State of America (JSA) is to strengthen American democracy by educating and preparing high school students for life-long involvement and responsible leadership in a democratic society. This integrated campaign and brand initiative was developed to raise awareness of JSA and to empower students to voice their opinions, future ambitions for creating positive change in society. The "I will be" pledges were uniquely created by each individual student member of JSA (both interviewed and photographed for this campaign)—thus creating a body of work honestly representative of each and every participant involved.

Copywriting: Chris Perrins :: Photography: Amanda Cooper, Chris Perrins, John Behrens :: SILVERFOX

Promotional Postcards

OOH Wildposting Posters

Website Design/Development (UX, IA, UI and all general design, content, partial photography) — http://jsa.org/bethepeople/

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Desktop Wallpaper/Screensavers

Branded Merchandise