BMW "Heels" :30

Created this :30 for BMW. This spot helped increase BMW sales from women drivers, while still maintaining the fun and passionate brand message of the "ultimate driving machine" with which other drivers identify. AEROfilm did all the directing, producing and editing.

Agency: GREY Worldwide
Art Direction: Amanda Cooper
Copywriting: Chaco Daniel
Production Co: Aero Film
Director: Brent Jones